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THE CHALLENGE
Create a series of designs promoting dog events that convey whimsy.
I employed a choppy "cut paper" technique with bold shapes that were playful without appearing childish. It was important to my client that I didn't use only one dog breed for the posters, so for two of the designs I used a variety of large and small dog silhouettes to resonate with different audiences and meet client expectations.
The design needed to scale well for a variety of assets including tshirts, posters, banner ads and web graphics.Â
Additional dog-related designs utilized a boho-chic motif, as seen in this dog bandana.
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